Ghanaian artiste Trigmatic has revealed how he managed to get his music on rotation across radio stations at the beginning of his music career.
Speaking to Kwame Dadzie on Joy FM’s Showbiz A-Z, he noted that he usually bought items to show appreciation to radio presenters who supported his music.
“I was a hard guy, hard guy in my mind. So whenever we recorded, I was the guy that got my song on the radio. At the time, payola wasn’t a thing, but it was there. You could give things like fried rice,” he said.
Asked if he also gave fried rice as payola, he replied: “Oh yeah, just to say ‘thank you’. You know, giving a box of fried rice or chicken and chips was a big deal.”
Trigmatic is celebrating 15 years of officially stepping into the music industry and has also released a book on leadership, titled A Lion’s Aide.
With five albums to his credit, he is known for songs such as My Jolley, Mefri Ghana, Agyei, Where We Dey Go, and Gye Nyame.
