Kendrick Lamar‘s Super Bowl LIX Halftime Show is officially the most-watched halftime show performance of all time, Roc Nation, Apple Music and the NFL announced on Tuesday (Feb. 11).
“We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers,” the companies wrote on Instagram. Lamar’s halftime show performance drew a larger audience than the Big Game itself, which Fox Sports reported had an average of 126 million viewers.
The Philadelphia Eagles emerged victorious over the Kansas City Chiefs during Sunday’s (Feb. 9) broadcast, with a final score of 40 to 22.
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