Ghanaian musician, Michy Diamond has stated that social media pays quite well, despite the notion that it doesn’t.
During an interview with Giovanni Caleb and AJ Sarpong on 3FM Drive, the influencer highlighted that social media offers legitimate cash opportunities for those who choose to profit on it.
According to her, the key lies in making a choice and committing to it.
“It absolutely does. I consistently emphasize that when you witness someone prospering financially through social media, it’s not a fabrication. You have to determine your path,” she expressed.
Diamond Michelle, better known as Michy, went on to say that she views her Instagram profile as a workstation, therefore she works hard to keep it professional.
“I treat my page like an office. Other than promoting my music, you won’t find anything there except for advertisements. My page is a business platform. I don’t even extend birthday wishes there. I save those for my Snapchat because this is my professional domain, and I aim to keep it orderly,” she explained.
In her words, “When potential clients or companies evaluate me, they should recognize that every post, even if it’s lighthearted, serves as an advertisement.”
Michy then disclosed the pricing structure for the advertisements she posts on her Instagram page, highlighting the value she provides.
“The pricing varies. I offer different packages. If you can manage one post, it can range between Gh¢1,500-2000. With my team now, we’ve introduced a package for 50k, and a 250k package for a year. The level of dedication I put into this justifies the cost. Sometimes, I need to change my surroundings, so I’m dining at restaurants, staying at hotels, or visiting apartments, all from my own pocket,” she shared.
When questioned about her criteria for collaborating with brands, she emphasized the significance of authenticity.