The Cruise People Limited, an event organizing company, has taken legal action against popular musician Black Sherif, citing breach of contract.
The High Court case claims that the musician failed to satisfy the conditions of their agreement, resulting in the cancellation of the highly anticipated Afro Cruise Jam concert, which was initially slated for August.
The plaintiff, Cruise People Limited, claims that they booked Black Sherif for the cruise event and paid half of his booking fee, totaling $20,000. As part of the deal, the ‘Second Sermon’ hitmaker was supposed to shoot a video confirming his presence in the Greek event.
According to the lawsuit, despite Black Sherif’s assurances that he would submit the requisite footage before the media launch on May 19, he did not do so. As a result, Cruise People Limited had already paid $18,000 to book berths on the cruise ship, as well as an additional GH65,000 to Joy FM for the event’s Drive Time debut.
The plaintiff claims that the cruise line terminated the booking of the cabins due to Black Sherif’s failure to certify his musical performance through the video clip, resulting in the loss of the $18,000 deposit. According to Cruise People Limited, Black Sherif was fully aware that his confirmation was critical to the event’s success, as patronage and interests were heavily reliant on his notification of availability to perform.
Cruise People Limited asserts that Black Sherif’s actions amount to a serious breach of the agreement they entered into on April 18, 2023, rendering the entire contract void.
Seeking appropriate redress, the Afro Cruise Jam organizers are requesting the court to direct Black Sherif to refund the $20,000 booking fee he received and to compensate the company with $18,000 for the lost cabin reservations on the cruise ship. Additionally, they are seeking interest on the $20,000 from April 18, 2023, until the date of full payment, as well as $50,000 to cover the lost profits resulting from Black Sherif’s breach of contract.
Furthermore, Cruise People Limited is pursuing an order for the musician to reimburse the GH₵65,000 paid to the Multimedia Group for the sole purpose of advertising the video clip that Black Sherif ultimately failed to provide. In addition to general damages for breach of contract, the company is seeking compensation for the legal costs incurred throughout the legal process.