Entertainment pundit and 3Music Awards PRO, Vida Adutwumwaa Boateng, has suggested that in order to dispel the drug use accusations surrounding singer Efya, it would be wise for her to take more than just a prayerful stance and publicly establish her innocence in this matter.
Efya has been regularly associated with drug use throughout the years, which has harmed her image. Nanahemaa Adwoa Awindor, Efya’s mother, angrily refuted all charges of her daughter’s drug use in a recent interview.
She stressed that Efya’s ability to negotiate transactions and capitalize on numerous possibilities has been hampered by these false rumors.
“I know my daughter, I tell her not to take it in but pray about it, it will die off. The stories break her because these are instances where you are working on something to push her and these things come up.
“There was an instance we were working on a huge project and such news broke out. If you are an investor and you want to invest in a person and you hear such things, whether it is true or not, before you say jack, you may have taken a step back to check it,” Nanahemaa Adwoa Awindor explained.
Mrs. Adutwumwaa voiced concern on UTV Showbiz Night that the drug use claims have harmed Efya’s brand trust and reputation.
She proposed that Efya confront this issue more aggressively by taking legal action against people propagating these allegations.
“Efya has been tagged with drug use for a long time and it is unhealthy for her brand, she has not come out to debunk these speculations by suing anyone which has left these comments still lingering in the minds of people,” Mrs. Adutwumwaa commented.
“I will advise that the support from her mother should go beyond prayers and tackle the issue from the core by dragging persons who speculate the false tags to court to disbar her brand from the dents caused.”
In essence, Mrs. Adutwumwaa is suggesting that Efya should take a proactive approach to clear her name by legally addressing those who are spreading these unfounded rumors, rather than relying solely on prayers and hoping that the issue will fade away over time.