Ghanaian rapper Amerado, the current VGMA best rapper of the year, has expressed his commitment to keeping the rap genre thriving in the music industry.
In an interview with MX24 TV, Amerado stated that he sees it as his responsibility to support and motivate young artists in the industry.
“Yes, 100 percent. There is a whole lot of responsibility on me, which is why I’ve been able to create opportunities for young talents. I provide them with beats, encourage them to rap, and post their performances on my TikTok. These videos often receive a minimum of around 100,000 views, and I believe that I’m also shining a light on them in my own way,” he explained.
Amerado also touched on the importance of maintaining a unique brand identity as an artist. He emphasized the need for artists to have a clear vision, direction, and brand attributes. He encouraged artists to chart their own paths to success rather than trying to mimic the strategies of others.
“I wish I could speak for everybody, but as an artist, you need to have a brand attribute, what you stand for, what you believe in. You need to have a vision. You need to have plans, and directions. You can’t tell me that because this guy used this route to attain greatness. That’s where your stars will shine,” he advised.
He cited examples of successful artists like Angelique Kidjo, who sings in her native language and has won a Grammy, and Sarkodie, who raps in Twi and boasts two BET awards. Amerado’s message to artists was clear: focus on sustainability, make wise investments in their careers, and chart their own path to success.
He called for collaboration among artists and industry stakeholders to collectively advance the music industry, emphasizing the need for setting clear agendas and attracting investors who can contribute their knowledge and resources to the industry’s growth. Amerado’s insights underscore his commitment to not only excelling in his own career but also uplifting the entire music ecosystem.