Reggae dancehall artist, Epixode, has shared his perspective on how to improve the marketing and recognition of Ghanaian music worldwide.
He believes that proper documentation of the rhythm and sound of songs, both from veteran and new-generation artists, is essential for the growth of Ghana’s music industry.
Epixode stated on Joy Prime that international artists frequently sample Ghanaian music because there hasn’t been appropriate song record-keeping throughout the years.
He mentioned recent instances of international artists employing Ghanaian rhythms, demonstrating the country’s music’s global appeal.
“They sample our songs every time. Like recently I heard a chronic on a Rock Stone’s rhythm, and I was like, Really?” But we don’t have room to keep these catalogs to also help the next generation know that this is what makes our sound… well, we’re getting there if we document it well,”
“I look at the longevity of my craft and who I want to be, and I’ve come to the realization that it will get to a time when highlife will rule. It’s the sound of the future.
He underlined the importance of preserving and documenting musical collections in order to assist future generations understand the roots and distinct sound of Ghanaian music.
He emphasized his wish for Ghanaian music to achieve new heights and mentioned that highlife might play an important role in the industry’s future.
He teased further projects, such as the release of a new single titled “Stubborn Souljah” for dancehall music fans, as well as the release of an all-highlife music album before the end of 2023.
His observations emphasize the significance of conserving and promoting Ghanaian music to both local and international audiences.