Serwaa Amihere has eaten her humble by issuing an unqualified apology to the Action Worship Center.
The Ghanaian TV presenter called out the choristers of the church over a dress style they wore as uniform.
“This is my intellectual property Action Chapel Church. Your choristers stole my design. Something that I am selling. That is wickedness. Pure wickedness, ” Serwaa said in an X post as she shared a photo of the choristers in their uniform dresses.
However, minutes after her posts, critics also called her out with photos that show that her clothing brand is not the originator of the style. Accordingly, Serwaa Amihere quickly deleted her post.
She has now issued an apology to the church. She explains that after scrutinizing the ‘design in question’ and identifying the gaps in the intellectual property procedures, she realized that she had goofed.
In the apology statement to the Action Worship Center released on Wednesday, October 25, 2023, Serwaa Amihere said “We feel obliged to apologize to the Action Worship Center for the embarrassment that our claim has caused to them.
We wish to reassure our esteemed customers of our deep commitment to offering a superior quality and style option of globally competitive women’s office clothing and accessories.
“Our claim to the IP rights in the Celine dress is insufficient. This resulted from a gap that we have identified in our internal IP assurance procedures. We have since taken decisive steps to improve our mechanism for avoiding IP violations. To affirm our commitment to respecting IP rights, we have by this publication recalling the Celine dress.“