Trigmatic, award-winning rapper, songwriter, composer, and OAP has shared that Ghanaian artists have a great chance at gaining global recognition and acceptance should they explore other markets.
In an interview with Graphic Showbiz, he stated that the music industry is similarly difficult to keep up with on the international market while earning millions from other countries rather than competing with our sister country, Nigeria.
“I think the comparison between Ghanaian and Nigerian musicians is just too much and it is high time we stopped. Ghanaian musicians have to find their target audience beyond Ghana and make an effort to introduce themselves and their music to their new fans in other countries.”
“They need to move to countries such as South Africa, Brazil, and Korea and make their music known to their new fans there. I know South Americans love African music and patronize our songs a lot.”
“For example, Kuami Eugene could target that area and make himself relevant to the citizens over there, and trust me, he will make it in no time and be very rich as well,” he added. We need to work with artists from these nations and get promoters to promote our songs there,”
Trigmatic challenged musicians to get out there and do something, to find unique and imaginative ways to break down barriers and advertise their abilities beyond the borders of Ghana.
“Each musician is thinking about himself and a few friends and not really seeing the bigger picture by coming together to fight for a common goal. We are okay jumping on a few shows and making some money and not exploiting other areas.”
“We could come together and speak to the government about our frustrations and what we need to push our music out there. In some countries, the government is more than willing to support their musicians and if we are not getting the same here, the best is to come together and make our concerns known,”