In an effort to “push the boundaries” of sports broadcasting, TNT Sports’ football coverage will be anchored by four female presenters.
TNT Sports will replace BT Sport on Tuesday, with Laura Woods and Reshmin Chowdhury hosting its Champions League broadcast.
Lynsey Hipgrave will continue to lead live Premier League coverage on TNT Sports, as she has done since the start of last season, and Jules Breach will take over as the broadcaster’s pitchside correspondent in place of Des Kelly.
Ally McCoist joins the TNT punditry team for Premier League and Champions League games, which also includes Rio Ferdinand, Peter Crouch, and Joe Cole.
“We do want to be contemporary, we do want to be bold, and we definitely want to push the boundaries of what sports broadcasting has been in this market in previous years,” said Andrew Georgiou, president and managing director of Warner Bros Discovery Sports Europe.
“It’s a really good opportunity for us to reflect on what’s happened and it’s almost like, ‘OK, we’ve got a moment in time to refresh and rethink’.”
The rebrand follows the completion of a deal in September last year to form a joint venture that combines the assets of BT Sport and Eurosport UK.
From Tuesday, TNT Sports will be available to stream via the Discovery+ platform.
The cost of the premium plan is £29.99 a month, the same as was previously charged for the BT Sport Monthly Pass.
Georgiou has revealed TNT Sports would focus on the Premier League’s invitation to tender for its next set of domestic TV rights later this year.
He added: “We are a premium sports broadcaster and reviewing our rights portfolio to make sure that remains [the case] is in the bullseye of our agenda.
“We look at everything that comes up. Obviously the Premier League tender is up at the end of the year. That is a key part of our rights portfolio and something we’re focused on.”